Creating the Logo and Company Name

My Logo uses a symbol of the Loon splashing in paint, as the Loon represents the wild with its unlimited possibilities. The Loon is unique, can swim faster and deeper than any other bird even though it is awkward and clumsy on land (sounds familiar, lol).

As a symbol it represents all of the hopes, wishes, and dreams that I have had tucked in the back of the heart are about to come to surface. Similar to how it flys, it is slow to take off but once it gets going it is a good flyer. The loon is about imagination and dreaming, being given opportunities to make them a reality with the only thing that can shatter the possibility being compromise. The loon's cry is the spirit of man crying out for justice, and the voice of the wild. All which I felt describe me very well.

The name Loonar Gifts is also a combination of the logo and the town Milk River. In 2007, as I left my Administrative position and home in Calgary to pursue my dreams the thought that Milk River was the Milky Way to my future. From Milk River, to Milky Way, the planets and the Moon, along with the Loon I created the name Loonar Gifts. I also wanted something free and playful represented as this is what art means to me.

Loonar Gifts